Packaging redesign
During the Package Design Studio course at OCAD School of Continuing Studies, I applied lessons on branding, trends, and packaging architecture to a redesign of Silk’s Almondmilk packaging, while taking into account the printing feasibility, bilingual packaging language, and suitable imagery for the target market.
Timeframe
4 weeks (June - July 2021)
Tools
Illustrator, Photoshop, Procreate
Creative brief
Seeking a more current, contemporary look
Demographic: Health-conscious adults
Mission statement: "Here at Silk, we believe in making delicious plant-based food that does right by you and fuels our passion for the planet."
Competitive audit
The first step of the redesign process involved analyzing other almond milk brands' packaging. I took note of the colours, flavour designators, imagery, and architecture of Silk and its competitors' designs, recognizing a big similarity between the overall looks of Silk and Blue Diamond's packaging.
Visual elements
Next, I selected font options for the sub-brand, flavours, and secondary information, as well as imagery and a colour scheme.
White Silk logo
Kraft background
Original
Organic
Unsweet
Vanilla
Chocolate
Coconut
Sketches
I created preliminary sketches of the packaging using the app Procreate on my iPad. The organic shapes are meant to symbolize flowing almond milk.
First draft
My biggest challenge in creating the first draft of the package design was illustrating the swirling imagery as a vector using Illustrator. For the next version, I wanted to redraw the shape to look more like the sketches I had initially done.
Final designs
