Packaging redesign

 

During the Package Design Studio course at OCAD School of Continuing Studies, I applied lessons on branding, trends, and packaging architecture to a redesign of Silk’s Almondmilk packaging, while taking into account the printing feasibility, bilingual packaging language, and suitable imagery for the target market.

Timeframe

4 weeks (June - July 2021)

Tools

Illustrator, Photoshop, Procreate

Creative brief

 

Seeking a more current, contemporary look

Demographic: Health-conscious adults

Mission statement: "Here at Silk, we believe in making delicious plant-based food that does right by you and fuels our passion for the planet."

Competitive audit

 

The first step of the redesign process involved analyzing other almond milk brands' packaging. I took note of the colours, flavour designators, imagery, and architecture of Silk and its competitors' designs, recognizing a big similarity between the overall looks of Silk and Blue Diamond's packaging.

Sass, Erin - Assignment 1.jpg
Sass, Erin - Assignment 1.jpg

Visual elements

 

Next, I selected font options for the sub-brand, flavours, and secondary information, as well as imagery and a colour scheme. 

skdngkl.jpg
skdngkl.jpg
skdngkl.jpg
skdngkl.jpg

White Silk logo

skdngkl.jpg

Kraft background

Original

Organic

Unsweet

Vanilla

Chocolate

Coconut

Sass, Erin - Assignment 2.jpg

Sketches

 

I created preliminary sketches of the packaging using the app Procreate on my iPad. The organic shapes are meant to symbolize flowing almond milk.

First draft

 

My biggest challenge in creating the first draft of the package design was illustrating the swirling imagery as a vector using Illustrator. For the next version, I wanted to redraw the shape to look more like the sketches I had initially done.

draft.png

Final designs

Sass, Erin - Assignment 5q.jpg
df.jpg
Sass, Erin - Assignment 5q.jpg
silk.png